In the year 2000, LILY was born out of a vision—to redefine how modern women dress for work and life. At the heart of this vision was Mr. Chuan, an exceptional talent in fashion design. A top graduate from one of the world’s most prestigious design colleges, he had already claimed multiple gold awards before even stepping into the industry. But rather than joining an established brand, he chose a more ambitious path—building a brand from scratch that would revolutionize women’s business fashion.
From its early days, LILY challenged the notion that workwear had to be rigid, dull, or purely functional. Instead, It transformed workwear with a fresh perspective—business fashion that feels effortless, looks elegant, and fits the modern woman’s lifestyle. LILY’s designs embrace the power and confidence of the modern working woman, blending sharp tailoring with soft femininity, professional polish with fashion-forward details. Whether it’s a boardroom meeting or an after-work gathering, LILY ensures women look poised, stylish, and effortlessly chic.
Over the years, LILY has grown into the No.1 brand in business fashion, with over 800 stores across China, Singapore, the USA, and multiple Asian markets. The brand has become a staple for professional women who seek a wardrobe that matches their ambition.
Now, LILY is expanding further into the United States with a DTC (direct-to-consumer) platform www.lilystudio.com, bringing its signature business-casual style straight to American professionals. Beyond that, LILY welcomes distributors and wholesalers who share its vision of empowering women through fashion.
With two decades of excellence, an ever-growing global presence, and a commitment to innovation, LILY is not just a clothing brand—it’s a movement. A movement that proves business fashion can be stylish, modern, and effortlessly elegant.